LENA BYLUND ANDERSEN

Lena Bylund is co-owner and general manager of the music business festival Sørveiv. She has a great passion for festivals and the music industry; and has worked with several festivals in the past. In 2021, she started a bachelor's in Music Business Management at Høgskolen i Innlandet, and has since then founded the company Umbrella Entertainment AS together with colleague Hanna Latinovic; who together bought Sørveiv. Lena is very concerned about developments in the music industry and believes in collaboration across all areas, but also within each segment. She wants to make a positive contribution to the Norwegian music industry, and work for equality and justice. Photo: Byzakarias